Brand Identity
Web Design
Package Design

DESIGN STRATEGY FOR
WHAT'S NEXT:
PRODUCTS IN A WORLD
RESHAPED BY AI.

I’m Anjali, a design lead with 6+ years of experience and 30+ shipped products across fintech, health, SaaS and AI. I work across strategy, UX and UI, usually getting involved somewhere between “what if?” and “let’s ship it.”

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Brand Identity
Web Design
Package Design

DESIGN STRATEGY FOR
WHAT'S NEXT:
PRODUCTS IN A WORLD
RESHAPED BY AI.

I’m Anjali, a design lead with 6+ years of experience and 30+ shipped products across fintech, health, SaaS and AI. I work across strategy, UX and UI, usually getting involved somewhere between “what if?” and “let’s ship it.”

WWoorrkk wwiitthh mmee

DESIGN STRATEGY FOR
WHAT'S NEXT:
PRODUCTS IN A WORLD
RESHAPED BY AI.

I’m Anjali, a design lead with 6+ years of experience and 30+ shipped products across fintech, health, SaaS and AI. I work across strategy, UX and UI, usually getting involved somewhere between “what if?” and “let’s ship it.”

WWoorrkk wwiitthh mmee
6+ YEARS OF EXPERIENCE
6+ YEARS OF EXPERIENCE

Partnered with companies at every stage

Partnered with companies at every stage

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DESIGN JUDGEMENT
FROM SHIPPING,
NOT PROMPTING.

Building products is faster now because of AI.

Knowing what to build and why is still the hard part.

That's what working on 30+ shipped products taught me.

WWoorrkk wwiitthh mmee
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Cox & Kings

Rebuilding digital trust for a 260-year travel brand

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Uplifty

Owning product strategy for a mental health platform, research to safety model

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DocuPet

Designing a Partner-Facing Platform for a Nationwide Pet Registry

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Wagr

App design owned end to end, zero to shipped

CCoommiinngg SSoooonn

Hobbes

AI nutrition data, turned into daily decisions

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Formen

E-commerce redesign that lifted conversion 16%

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CLARITY,
THEN CRAFT.

Over the past 6 years, I’ve built a design practice around turning messy ideas into clear, useful products. I like getting involved early, figuring out what actually needs solving, and staying close enough to the details to see it through.

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01

Make sense of the messy stuff

I take early ideas, fuzzy problems and competing opinions and turn them into something the team can make decisions around.

I take early ideas, fuzzy problems and competing opinions and turn them into something the team can make decisions around.

  • Product thinking

  • Discovery & research

  • UX strategy

  • Information architecture

  • Product thinking

  • Discovery & research

  • UX strategy

  • Information architecture

Cox & Kings

Turning travel research into product direction

Uplifty

From feature ideas to real product experiences

02

Make it real

Once we know what we’re solving, I work through the details and take it all the way to something people can actually use.

Once we know what we’re solving, I work through the details and take it all the way to something people can actually use.

  • User flows

  • Prototyping

  • UI design

  • Developer handoff

  • User flows

  • Prototyping

  • UI design

  • Developer handoff

Apna

Turning offline referrals into a digital network

Wagr

Designing the journey from booking to consultation

ValetPe

Building a trust layer beyond checkout

03

Make it last

Good design shouldn't become a pile of one-off decisions as the product grows. I build the systems and foundations that help the next feature start from a better place.

Good design shouldn't become a pile of one-off decisions as the product grows. I build the systems and foundations that help the next feature start from a better place.

  • Design systems

  • Component libraries

  • Tokens & theming

  • Documentation

  • Design systems

  • Component libraries

  • Tokens & theming

  • Documentation

Cox & Kings

Building the foundation for a future-facing platform

NDA

Creating a scalable design language from scratch

04

When AI is involved

I don't treat AI as a badge or a feature to bolt on. I look for where it genuinely changes the product, the interaction, or the way we build.

I don't treat AI as a badge or a feature to bolt on. I look for where it genuinely changes the product, the interaction, or the way we build.

  • AI-native interactions

  • Agents & conversational interfaces

  • Rapid prototyping

  • Figma, Claude & code

  • AI-native interactions

  • Agents & conversational interfaces

  • Rapid prototyping

  • Figma, Claude & code

Wagr

Personalising pet care by life stage

Cox & Kings

AI-powered group itinerary builder

REAL PEOPLE,
REAL RESULTS

While my client reviews typically remain hush-hush under NDA,

I've snuck out a select few favorites from past projects

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  • Anjali is among the most creative and disciplined designers

    Anjali is among the most creative and disciplined designers I've had the pleasure to work with. She moves from product briefs to wireframes and then to the final UI incredibly quickly. Her deep understanding of both the business and engineering aspects makes her designs not only easy to implement but also very impactful for the business. She's a truly outstanding professional.

    Advaith Mohan

    Co-founder, Wagr

  • Anjali is a PM's dream designer!

    She puts the user and problem statement at the front, wears different hats, and puts her expertise to build designs that address the problem at hand. During our stint together, I relied on Anjali to be closest to the user and use cases and reflect the same in her design approach and explorations. She spent countless hours to familiarise herself with the exact problem - sometimes going deeper into data as well and came up with impactful design interventions.

    Vaidehi Bharadwaj

    Sr. Product Manager, Apna

  • Brings her A-game to every project

    Anjali is an absolute delight to collaborate with. Her unwavering dedication, pixel perfection, meticulous attention to detail, and innate empathy make her a standout professional in our field. Anjali possesses a profound understanding of UX and design principles, allowing her to effortlessly deliver precisely what is required

    Anshini Chitania

    Lead UX Designer, HumanX

  • One of the most hard-working designers

    During our time working together, I was continually impressed by her multi-tasking skills. She is just too flexible in filling up the missing places every time our team strength requires so. I do not doubt that Anjali will continue to thrive and make valuable contributions wherever she goes.

    Kartikey Shandilya

    Product Designer, Apna

  • She is a rare mix of humility, emotional intelligence, and intellectual sharpness

    Her keen understanding of the design process is evident in every aspect of her work. Anjali combines a rare mix of humility, emotional intelligence, and intellectual sharpness, all of which are amplified by her strong work ethic and commendable dedication to ethical practices. Her stakeholder management skills are particularly noteworthy, ensuring smooth and productive collaboration across various teams.

    Abhishek Gajraj

    Sr. Product Manager, Apna

  • Ridiculously efficient is the phrase that comes to mind when I think of Anjali!

    I had the pleasure of working with Anjali for more than a year at Apna. She has been one of the most dedicated and passionate coworkers and has filled-in the shoes of a mentor for me. I was particularly impressed with her ability to convert concepts into tangible designs while striking the perfect balance between user and business needs. I have noticed how efficiently she collaborates with PMs and Engineers to deliver the best experience.

    Kaavya Jeevakumar

    Product Designer, Apna

  • Creative, resourceful and can think on her feet

    Anjali recently designed my website for my image consulting startup, and I couldn't have been happier with the result. She was able to take my vision and turn it into a stunning and user-friendly website that exceeded all my expectations. What really sets Anjali apart is her ability to come up with unique and quirky ideas that make your website stand out from the crowd. She's not afraid to take risks and push the boundaries, which is exactly what you want in a UI/UX designer.

    Deepali Tanna

    Founder, Style Quack

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