Hi, I'm Anjali Darbha, a product design lead.
DESIGNING FOR WHAT'S NEXT:
PRODUCTS FOR A WORLD THAT'S CHANGING FAST.
↓ selected work
DESIGN JUDGEMENT
FROM SHIPPING,
NOT PROMPTING.
Building products is faster now because of AI.
Knowing what to build and why is still the hard part.
HOW A MESSY BRIEF BECOMES A SHIPPED PRODUCT.
I’ve built a design practice around turning messy ideas into clear, useful products.
01
Make sense of the messy stuff
Cox & Kings
Used the people closest to customers as a research source
Uplifty
Used competitor gaps to challenge the original feature set
02
Make it real
ValetPe
Designed the post-purchase experience around real order states
India's largest asset management platform
Rebuilt the experience around the RM’s actual workday
Apna
Translated an offline behaviour into a digital flow
03
Make it last
NDA
Created the design language before the product grew around it
04
When AI is involved
Cox & Kings
AI-powered group itinerary builder
Wagr
Personalising pet care by life stage
REAL PEOPLE,
REAL RESULTS
Anjali is among the most creative and disciplined designers
Anjali is among the most creative and disciplined designers I've had the pleasure to work with. She moves from product briefs to wireframes and then to the final UI incredibly quickly. Her deep understanding of both the business and engineering aspects makes her designs not only easy to implement but also very impactful for the business. She's a truly outstanding professional.
Advaith Mohan
Co-founder, Wagr
Anjali is a PM's dream designer!
She puts the user and problem statement at the front, wears different hats, and puts her expertise to build designs that address the problem at hand. During our stint together, I relied on Anjali to be closest to the user and use cases and reflect the same in her design approach and explorations. She spent countless hours to familiarise herself with the exact problem - sometimes going deeper into data as well and came up with impactful design interventions.
Vaidehi Bharadwaj
Sr. Product Manager, Apna
Brings her A-game to every project
Anjali is an absolute delight to collaborate with. Her unwavering dedication, pixel perfection, meticulous attention to detail, and innate empathy make her a standout professional in our field. Anjali possesses a profound understanding of UX and design principles, allowing her to effortlessly deliver precisely what is required
Anshini Chitania
Lead UX Designer, HumanX
One of the most hard-working designers
During our time working together, I was continually impressed by her multi-tasking skills. She is just too flexible in filling up the missing places every time our team strength requires so. I do not doubt that Anjali will continue to thrive and make valuable contributions wherever she goes.
Kartikey Shandilya
Product Designer, Apna
She is a rare mix of humility, emotional intelligence, and intellectual sharpness
Her keen understanding of the design process is evident in every aspect of her work. Anjali combines a rare mix of humility, emotional intelligence, and intellectual sharpness, all of which are amplified by her strong work ethic and commendable dedication to ethical practices. Her stakeholder management skills are particularly noteworthy, ensuring smooth and productive collaboration across various teams.
Abhishek Gajraj
Sr. Product Manager, Apna
Ridiculously efficient is the phrase that comes to mind when I think of Anjali!
I had the pleasure of working with Anjali for more than a year at Apna. She has been one of the most dedicated and passionate coworkers and has filled-in the shoes of a mentor for me. I was particularly impressed with her ability to convert concepts into tangible designs while striking the perfect balance between user and business needs. I have noticed how efficiently she collaborates with PMs and Engineers to deliver the best experience.
Kaavya Jeevakumar
Product Designer, Apna
Creative, resourceful and can think on her feet
Anjali recently designed my website for my image consulting startup, and I couldn't have been happier with the result. She was able to take my vision and turn it into a stunning and user-friendly website that exceeded all my expectations. What really sets Anjali apart is her ability to come up with unique and quirky ideas that make your website stand out from the crowd. She's not afraid to take risks and push the boundaries, which is exactly what you want in a UI/UX designer.
Deepali Tanna
Founder, Style Quack