DESIGN STRATEGY FOR WHAT'S NEXT:
AI-NATIVE PRODUCTS,
BUILT WITH AI-NATIVE SPEED.

DESIGN STRATEGY
FOR WHAT'S NEXT:
AI-NATIVE PRODUCTS,
BUILT WITH AI-NATIVE SPEED.

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6+ YEARS OF EXPERIENCE
10M+ USERS ACROSS 3+ CONTINENTS

Partnered with companies at every stage

Partnered with companies at every stage

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Cox & Kings

Rebuilding digital trust for a 260-year travel brand

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Uplifty

Owning product strategy for a mental health platform, research to safety model

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DocuPet

Designing a Partner-Facing Platform for a Nationwide Pet Registry

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Wagr

App design owned end to end, zero to shipped

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Hobbes

AI nutrition data, turned into daily decisions

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Formen

E-commerce redesign that lifted conversion 16%

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CLARITY,
THEN CRAFT.

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Over the past 6 years, I've built a design practice rooted in clarity and narrative: Every product has a story it's trying to tell. My job is to find it early and make sure it's still there when the thing ships.

Thesis to shipped product

I take an idea from a rough thesis to a v1 in front of real users.

  • Discovery research

  • User flows

  • Information architecture

  • UI design

  • Prototyping

  • Developer handoff

AI that earns its place

I design AI into the core of the product, and I build that way myself.

  • Agent and chat interfaces

  • Prompt to prototype

  • Figma, Claude and code

A system that holds

I turn design debt into something your next ten features can run on.

  • Design systems

  • Component libraries

  • Tokens and theming

  • Documentation

  • Governance

Direction someone owns

I find where the product is leaking, reset priorities, and make the calls when there is no design lead in the building.

  • Product strategy

  • UX audits

  • Roadmap input

  • Design reviews

  • Design leadership

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REAL PEOPLE,
REAL RESULTS

While my client reviews typically remain hush-hush under NDA,

I've snuck out a select few favorites from past projects

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  • Anjali is among the most creative and disciplined designers

    Anjali is among the most creative and disciplined designers I've had the pleasure to work with. She moves from product briefs to wireframes and then to the final UI incredibly quickly. Her deep understanding of both the business and engineering aspects makes her designs not only easy to implement but also very impactful for the business. She's a truly outstanding professional.

    Advaith Mohan

    Co-founder, Wagr

  • Anjali is a PM's dream designer!

    She puts the user and problem statement at the front, wears different hats, and puts her expertise to build designs that address the problem at hand. During our stint together, I relied on Anjali to be closest to the user and use cases and reflect the same in her design approach and explorations. She spent countless hours to familiarise herself with the exact problem - sometimes going deeper into data as well and came up with impactful design interventions.

    Vaidehi Bharadwaj

    Sr. Product Manager, Apna

  • Brings her A-game to every project

    Anjali is an absolute delight to collaborate with. Her unwavering dedication, pixel perfection, meticulous attention to detail, and innate empathy make her a standout professional in our field. Anjali possesses a profound understanding of UX and design principles, allowing her to effortlessly deliver precisely what is required

    Anshini Chitania

    Lead UX Designer, HumanX

  • One of the most hard-working designers

    During our time working together, I was continually impressed by her multi-tasking skills. She is just too flexible in filling up the missing places every time our team strength requires so. I do not doubt that Anjali will continue to thrive and make valuable contributions wherever she goes.

    Kartikey Shandilya

    Product Designer, Apna

  • She is a rare mix of humility, emotional intelligence, and intellectual sharpness

    Her keen understanding of the design process is evident in every aspect of her work. Anjali combines a rare mix of humility, emotional intelligence, and intellectual sharpness, all of which are amplified by her strong work ethic and commendable dedication to ethical practices. Her stakeholder management skills are particularly noteworthy, ensuring smooth and productive collaboration across various teams.

    Abhishek Gajraj

    Sr. Product Manager, Apna

  • Ridiculously efficient is the phrase that comes to mind when I think of Anjali!

    I had the pleasure of working with Anjali for more than a year at Apna. She has been one of the most dedicated and passionate coworkers and has filled-in the shoes of a mentor for me. I was particularly impressed with her ability to convert concepts into tangible designs while striking the perfect balance between user and business needs. I have noticed how efficiently she collaborates with PMs and Engineers to deliver the best experience.

    Kaavya Jeevakumar

    Product Designer, Apna

  • Creative, resourceful and can think on her feet

    Anjali recently designed my website for my image consulting startup, and I couldn't have been happier with the result. She was able to take my vision and turn it into a stunning and user-friendly website that exceeded all my expectations. What really sets Anjali apart is her ability to come up with unique and quirky ideas that make your website stand out from the crowd. She's not afraid to take risks and push the boundaries, which is exactly what you want in a UI/UX designer.

    Deepali Tanna

    Founder, Style Quack

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