Gamified Fintech Learning

Designing a one-of-it's-kind mediation app that is decluttered and highly personalized and allows you to focus on what's imperative - your breath.

MVP Product Design Web App Visual Design

iPhone 14 Pro
iPhone 14 Pro
iPhone 14 Pro
App image
iPhone 14 Pro
App image
App image
iPhone 14 Pro
App image
App image
iPhone 14 Pro
App image
App image
iPhone 14 Pro
App image
iPhone 14 Pro
App image
iPhone 14 Pro

Services

Visual Design

User Flow

Game Design

Industries

Fintech

Date

Aug 2020 - Nov 2020

My Role as a UX Designer

As a UX Designer, I wore multiple hats to bring this concept to life.

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Brainstorming

Brainstorm

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User Flow

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Visual Design

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Prototyping

Prototype

The need for financial literacy among the youth

As consumer habits and financial products change, financial literacy has taken a blow. The youth which is educated, technology savvy and smarter than the previous generations, the same youth is considered illiterate when it comes to handling finances while they are growing up.

Key characteristics drawn from our research:

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The understanding of personal finance is very low in India.

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Blogs and articles found on the internet seem incomprehensible - hence, finances are labeled as boring, and positive financial decisions remain difficult to teach via these traditional methods.

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Learning finance through simulations featuring real-life situation is the best and easiest way to pick up the subject.

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People in this age group would be financially literate only when they are taught from a younger age. 

Integrating game play into finance

Gamification builds on patterns that make such information digestible to our brain, which ultimately seizes the opportunity to learn and makes connections between complex concepts. 

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The goal was to

  1. Incorporate behavioral finance concepts and help students understand better their tolerance for risk

  2. Help users see long-term consequences of the investing decisions they make

  3. Offer more investment choices to provide a more holistic view of a financial life

Take a dive into the vibrant design

When we were exploring the visual design of the screens, the first thing that came to our mind was having a vibrant color palette. The choice of these vivid purples, blues, and pops of green and yellow isn't just about looking pretty; they serve a purpose. These colors are known for their psychological impact.

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Purple conveys wealth and luxury, making it a fitting choice for a financial app. It's also associated with creativity, which ties into the gamified nature of the app.

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Blue is often linked to trust and reliability, crucial feelings to foster when dealing with personal finance.

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Yellow and green are used to grab attention to highlight important elements like buttons and badges, subtly guiding the user's eye to what's important without overwhelming them.

This strategy is common in gaming apps, where color is used not just to engage users but to direct their actions and reward progress.

The visual elements like badges, icons, and buttons are all sleek and have a bit of a 3D effect, giving a sense of tactile interaction. This is again very reminiscent of video game interfaces, which often use depth and shadow to make the user feel like they're interacting with real objects. This can be particularly engaging for a younger audience, bridging the gap between a game and a learning tool.

Here's what made this feature a success!

The Beginner's Guide

In the game, players unlock investments gradually, just like how they unlock new levels in their favorite video games. We give them a crash course on each financial product and use nudges to encourage them to take action.

The Beginner's Guide

In the game, players unlock investments gradually, just like how they unlock new levels in their favorite video games. We give them a crash course on each financial product and use nudges to encourage them to take action.

Life Happens

We wanted to keep the game exciting, so we threw in some real-life scenarios like unexpected medical bills or a sudden festive bonus. It's not just about investing; it's about managing your finances in the real world.

Life Happens

We wanted to keep the game exciting, so we threw in some real-life scenarios like unexpected medical bills or a sudden festive bonus. It's not just about investing; it's about managing your finances in the real world.

Peek at the Best Investors' Moves

The goal is to educate players on financial products and strategies that can help them achieve better results. We're not just here to entertain; we're here to make a difference in people's financial lives.

Peek at the Best Investors' Moves

The goal is to educate players on financial products and strategies that can help them achieve better results. We're not just here to entertain; we're here to make a difference in people's financial lives.

Got Questions? We've Got Your Back

A challenge is only worthwhile when it's achievable - that's why we provide players with hints on the next right move when they're stuck for over a minute.

Got Questions? We've Got Your Back

A challenge is only worthwhile when it's achievable - that's why we provide players with hints on the next right move when they're stuck for over a minute.

Mistakes Made, Lessons Learned

Financial literacy is one of the most crucial skills for anyone, and we believe it should be fun and engaging to learn. The game teaches you how to take risks and invest smartly to secure your financial future. After all, it's not just about learning how markets function; it's about adding value to your portfolio.

Mistakes Made, Lessons Learned

Financial literacy is one of the most crucial skills for anyone, and we believe it should be fun and engaging to learn. The game teaches you how to take risks and invest smartly to secure your financial future. After all, it's not just about learning how markets function; it's about adding value to your portfolio.

Anjali Darbha

Senior Product Designer & Illustrator

© 2024 Anjali Darbha. All rights reserved.

Anjali Darbha

Senior Product Designer & Illustrator

© 2024 Anjali Darbha. All rights reserved.

Anjali Darbha

Senior Product Designer & Illustrator

© 2024 Anjali Darbha. All rights reserved.