Job Referral for Apna

Discover how we transformed job referrals for professionals in India

Product Design User Research Usability Testing

iPhone 14 Pro
iPhone 14 Pro
iPhone 14 Pro
App image
iPhone 14 Pro
App image
iPhone 14 Pro
App image
iPhone 14 Pro
App image
iPhone 14 Pro
App image
iPhone 14 Pro
App image
iPhone 14 Pro

Client

Apna

Services

UX Research

UX Design

Visual Design

Usability Testing

Industries

Hiring platform

Date

Apr 2022 - Present

My Role as a Product Designer

In this project, I served as the primary Product Designer, collaborating closely with our Associate Product Manager. My primary focus was to translate user needs and business objectives into intuitive, visually appealing design solutions.

By working hand-in-hand with our product manager, I ensured that our designs aligned with the project's goals and vision. My role was pivotal in transforming ideas into user-friendly, engaging, and aesthetically pleasing interfaces that enhance the overall product experience.

About Apna

Apna.co is an online job search platform that serves as a marketplace connecting professionals across India. The platform caters to a diverse range of professionals, from blue-collar workers to white-collar executives, offering a centralized hub for job seekers and employers alike.

🚀 Apna has undergone a significant evolution as a product…

…with its growth marked by a strategic emphasis on community-building. Initially conceived as a job marketplace, Apna quickly recognized the value of fostering a sense of belonging and connection among its users. This realization led to the development of apnaCommunity, a digital space where professionals could engage, share insights, and support each other in their career journeys. The integration of community into the platform helped it transform into more than just a job search tool; it has become a thriving ecosystem where users can network, seek advice, and access resources tailored to their professional aspirations.

Our initial hypothesis was grounded in the assumption that many of the blue and grey collar workforce in India might not be familiar with the concept of a structured job referral flow.

By testing this assumption, we sought to uncover insights that would help us design a user-friendly and accessible job referral feature tailored to the unique needs and expectations workers in India, ultimately bridging the gap between traditional networking methods and digital solutions.

So, here's what we did...

We divided users into different groups based on:

  • where they were in their job journey (looking for jobs or already applying),

  • how long they've been employed (more than 3 months),

  • the type of jobs they were interested in (blue and grey-collar), and

  • their experience level (freshers or experienced).

65%

🚀 users actively search for job references

41%

💬 users need help deciding on the right job

~80%

😥 users face difficulties in obtaining them

50%

🔎 struggle to find the right connections

If you're wondering what their offline process looked like, wonder no more!

Problems Identified in the Offline Flow

As we delved into the offline referral process, we found some issues which led to them missing out on wider job opportunities. So, we looked into how to make referral networks broader, offer networking guidance, boost confidence, create transparent processes, and introduce virtual referrals to make things better.

Relying on personal connections and face-to-face communication

Depending on the user's networking ability and relationship building

Requiring user confidence to ask for referrals

Dependency on employee willingness and ability

Need for physical presence at the office for interviews

We realized what really worked for our users was being able to tap into their own networks when seeking job referrals. So, we chose a 'network-first' approach. Why?

Because our users felt way more comfortable approaching people they had some connection with, whether through work or personal circles. And you know what? Users responded incredibly positively to this approach. It just felt right for them.

Here's what made this feature a success!

Chip away at your job search

Get your chip on and let us guide you through the maze of companies in your network. Discover the hidden gems and connections that could lead you to your dream job.

Chip away at your job search

Get your chip on and let us guide you through the maze of companies in your network. Discover the hidden gems and connections that could lead you to your dream job.

Network-First Referral Feature

Get a sneak peek at all the job openings in your network and discover your dream company! Our algorithm sorts companies based on your job preferences, so you can finally put an end to endless job searching and be one step closer to your career happily ever after.

Network-First Referral Feature

Get a sneak peek at all the job openings in your network and discover your dream company! Our algorithm sorts companies based on your job preferences, so you can finally put an end to endless job searching and be one step closer to your career happily ever after.

Referral Game On Point with Our Message Templates

Referral requests just got a whole lot easier with our pre-defined message templates! Say goodbye to awkwardly worded messages and hello to a seamless referral request experience. With just a few clicks, you can request a referral for your dream job and the app will take care of the rest.

Referral Game On Point with Our Message Templates

Referral requests just got a whole lot easier with our pre-defined message templates! Say goodbye to awkwardly worded messages and hello to a seamless referral request experience. With just a few clicks, you can request a referral for your dream job and the app will take care of the rest.

Effortless networking

Users can see message reply suggestions and call-to-actions that help a user steer the conversation in the right direction - building a strong and meaningful network with ease and leaving the small talk behind.

Effortless networking

Users can see message reply suggestions and call-to-actions that help a user steer the conversation in the right direction - building a strong and meaningful network with ease and leaving the small talk behind.

If I have to take one thing away from this experience…

Overall, the job referral feature aims to simplify the process of finding job referrals and build a community of professionals who can help each other find the right job. And boy, did we see some super results:

✨ 80%

users found the referral feature easy to understand and use

👌 55%

of users felt that the framing messages made them more comfortable asking for referrals

💬 60%

of users successfully sent a referral request within their first 2 minutes of exploring the feature

Anjali Darbha

Senior Product Designer & Illustrator

© 2024 Anjali Darbha. All rights reserved.

Anjali Darbha

Senior Product Designer & Illustrator

© 2024 Anjali Darbha. All rights reserved.

Anjali Darbha

Senior Product Designer & Illustrator

© 2024 Anjali Darbha. All rights reserved.