Platform
Android
Duration
8 weeks
Who, How and What is Wagr?
Wagr.ai began as an innovative petcare startup in 2016, initially focusing on a smart tracking device for dogs that uses GPS technology to monitor their location and activity. This technology allowed pet owners to ensure the safety and health of their dogs, even from afar.
But then came COVID-19, and they recognized a broader gap in the petcare industry and evolved into a comprehensive smart petcare platform tailored for modern pet parents.
Wagr.ai wanted to be much more than just a smart collar company; and so it became a comprehensive smart petcare platform designed for modern pet parents.
The big questions for Wagr’s transition to a smart petcare platform…
What are pet parents' key concerns and needs?
How can Wagr foster a community of engaged and informed pet parents?
What are the barriers to adoption for a comprehensive petcare platform?
Phase 1
Pioneering Remote Veterinary Services with the TeleVet Consult App
Problem Statement
We conducted user interviews to get insights and divided them into different groups based on:
where they were in their job journey (looking for jobs or already applying),
how long they've been employed (more than 3 months),
the type of jobs they were interested in (blue and grey-collar), and
their experience level (freshers or experienced).
65%
🚀 users actively search for job referrals offline
~80%
😥 users face difficulties in obtaining them
50%
🔎 struggle to find the right connections
41%
💬 users need help deciding on the right job
Problems Identified in the Offline Flow
As we delved into the offline referral process, we found some issues which led to them missing out on wider job opportunities.
Relying on personal connections and f-2-f communication
Depends on the user's networking ability and relationship building
Requires confidence to ask for referrals
Dependency on employee willingness and ability
We built a 'network-first' job referral flow. Why?
We realized what really worked for our users was being able to tap into their own networks when seeking job referrals. Because our users felt way more comfortable approaching people they had some connection with, whether through work or personal circles. And you know what? Users responded incredibly positively to this approach. It just felt right for them.
If I have to take one thing away from this experience…
Overall, the job referral feature aims to simplify the process of finding job referrals and build a community of professionals who can help each other find the right job. And boy, did we see some super results:
